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Coty's latest buy expands marketing outrearch.
October 28, 2016
By: Melissa Meisel
Ghd, the worldwide leader of premium styling tools to be acquired by Coty, is excited to announce Olivia Culpo as the brand's newest ambassador. Culpo, a sought-after beauty and fashion influencer, is being introduced alongside the brand's new campaign: “Maximize Impact, Minimize Damage.” “As a long-time fan of the brand, I am thrilled to have been selected by ghd as their new ambassador,” says Culpo. “I was initially introduced to ghd by my hairstylist...
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